Unless you've been living under a rock, you've heard of Rihanna's latest venture into beauty. Fenty Beauty by Rihanna is getting all the tons of buzz and clearing all the gondola's at Sephora locations. The collection is the hottest brand launch in quite some time and everyone is here for it. From an epic New York launch party to countless video tutorials from YouTubers, the collection is a must-try for any beauty lover.
Rihanna was inspired to create Fenty Beauty after years of experimenting with the best-of-the-best in beauty—and still seeing a void in the industry for products that performed across all skin types and tones. She launched a makeup line “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, creating formulas that work for all skin types, and pinpointing universal shades. The line features a whopping 91-skus, which includes 40 shades of Pro Filt’r Soft Matte Longwear Foundation; 1 universal Pro Filt’r Instant Retouch Primer; 30 magnetic Match StixSkinsticks, in both matte and shimmer finishes to contour, correct, conceal, highlight and blush; 6 cream-powder hybrid Killawatt Freestyle Highlighters for face and eyes; Invisimatte Blotting Powder and Paper; 1 universal lip gloss known as Gloss Bomb; and a variety of application tools.
Here's a closer look at the collection.
Killawatt Freestyle Highlighter in Trophy Wife, $34
Match Stix Matte Skinstick in Rum, $25
Fenty Beauty by Rihanna is available at Sephora locations, Sephora.com, and Fentybeauty.com.
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